CRM systems are used by companies of all sizes to initiate, track, manage, and grow relationships with clients at all stages of their relationship. CRM systems allow various stakeholders within a company to view and analyze client relationships without having to be personally involved at all times. CRM systems facilitate direct interactions between a company and its customers. Regardless of your industry, CRM software should enable you to manage client information, identify sales opportunities, track service issues, and manage marketing campaigns all from one place.
